There comes a point when a design is just a little over the top. It is important to try and come up with new ideas, like the Cold Activated beer can, but some ideas are just ridiculous. One the came across to me the other day was a water bottle with finger grooves. I like where they are going with this idea (making things easier to use) but how many times have you dropped your drink and thought, “If only this had finger grooves!” Maybe someone in charge at this bottling plant has really slippery fingers or something, but I think the general public can hold on to their water bottles just fine. I like the innovation and trying to think outside of the box, but make sure you ask whether or not your change really makes a difference.

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